REM in a nutshell

“In life there are 3 types of people… those who make things happen, those who watch things happen, and those who wonder what just happened!”

The last 5 – 10 years have been a big wake up call for marketers. Technology evolves quicker than their ability to keep up.

Complacent? Maybe…

Too conventional? Perhaps.

Convention is not a word that excites us. It’s a bit... boring.

And when you’re trying to communicate in a world where people are bombarded by almost 3,000 sales messages every day, convention doesn’t cut the mustard.

Now talk about, flout, challenge, experiment, invent, explore. These are nice words. These words make us tick. These words give us a purpose.